AdSense Give Ad Units a Spring Clean

AdSense have today announced that they’ve given their AdSense units a ’spring clean’. They write that this is a result of testing and research and that the new look ads should lead to better performance for both publishers and advertisers.

The new look ads will be rolled out in the coming days and will incorporate the same colors and fonts that existing ads have.

AdSense also notes that you cannot opt out of the new designs but also hint at more format options ‘in the future’.

Here’s how the new ads look (click to enlarge)…. it’s not a massive change as you can see.